Having made a name for himself as one of the UK’s most sought after cinematographers, Ivan moved into directing with a spot for Sony and within a year he’d picked up a D&AD award and has never looked back. More than 60 ads for Canon, Nike, Mercedes, BMW, HSBC, American Airlines, BA, Shell, Smirnoff and Hovis amongst many others have brought awards, acclaim and a reputation for post production expertise, natural performances and beautiful cinematography. Along the way he found time to light the Oscar and Bafta nominated feature film "Sexy Beast", raise some kids and hold down a Chelsea season ticket.

Ivan started work as a stills photographer before moving into film as DOP of choice for a who’s who of top ad directors - among them Jonathan Glazer, Danny Kleinman, Frank Budgen, Chris Palmer, Dante Ariola and Daniel Barber. As a Director he soon landed the brand campaign for a newly formed O2: an integrated photography / live action / post production project whose iconic visual style continues to inspire O2’s work to this day. Ivan still lights all his own work and is renowned for coaxing great performances from big names such as Eric Cantona, James Gandolfini and Ronaldinho to name a few.

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