THE MAKING OF ELF

The Making of ASDA Christmas ad 2022 with Director Daniel Kleinman the Creatives at Havas London and all the teams behind the scenes.

Much like Buddy’s journey through the seven levels of the Candy Cane forest and past the sea of twirly-swirly gum drops this was an unusual project, with many technical challenges and sensibilities to the cult following of ELF. Luckily with Will Ferrell’s blessing, Danny’s expertise, FrameStores genius and Vicki Maguire, Robert Greaves and Samuel Daly as huge fans of the film and determined to encapsulate it’s spirit; we are very proud to have made something that after such a tough couple of years, puts a smile on people’s faces this Christmas.